If you’re a small business owner and you’re not currently incorporating TikTok into your social media strategy, then you are absolutely missing out. The app, which began life back in 2016 as Chinese platform Douyin (which is still operational in China today), is now one of the most popular social media apps there is, racking…
Social media influencers are ten a penny. There are so many people trying to make it as an influencer on the various social media platforms out there that you might feel like you don’t have a hope of establishing yourself, especially if you’re totally new to the social media game. That, of course, is not…
Keeping your social media followers engaged is a great way to raise brand awareness, increase customer loyalty and drive sales. If you’re looking for ways to ensure your followers remain engaged with your social media activity and decide to purchase your products or services, read on. Social media engagement can come in many forms. These…
TikTok’s creative tools are so comprehensive that you’ll almost certainly never want for ideas. Between Duets, Green Screen effects, and Stitch, TikTok has plenty of ways for you to create and realise new ideas. Given how important it is to stand out from the crowd on TikTok by creating original, relatable content, these tools are…
If there’s one thing that’s iconic about TikTok, it’s the fact that videos are short. The app has largely built its reputation around short-form video content; at the moment, it’s only possible to make videos of up to three minutes in length, and many content creators opt to stay well shy of this limit. Indeed,…
Of all the settings you need to understand when you’re using TikTok, privacy is perhaps one of the most important. If you don’t have a good handle on your privacy settings, then people could be seeing your content even if you don’t want them to, and there are a whole host of other settings and…
One of the most important skills when it comes to social media is time management. You need to be careful not to overdo it; spending too much time on social media can have myriad negative effects on your mental (and physical) health. Even aside from the adverse impact on your wellbeing, social media can give…
If you’ve got any sort of presence on social media, you’ve probably heard the term “ratioing”, or “to be ratioed”. On Twitter, this has negative connotations. Essentially, it means that the number of comments your tweet is receiving dwarfs the number of likes and retweets it’s getting, meaning more users are stopping to actually engage…
It’s surprising to see the exponential rise of TikTok users over the past few years. Launched in 2017, the new social media platform has become the talk of every corner for its friendly interface, easy use, and the amazing power of making a user social media star within days. This is the reason why this…
As social media becomes more advanced – and more widely used – its effects on teenagers are being more widely documented. There are now suggestions that excessive social media use – and even occasionally moderate social media use – can negatively affect the mental health of teenagers, leading to negative self-image, toxic behaviour, and other…