It’s fair to say TikTok has had an absolutely mammoth year. The app dominated in 2022, attracting billions of downloads and hundreds of millions of monthly active users. As of November, over a billion TikTok videos were viewed every single day, and that number is only likely to increase as time goes on. If you’re…
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Keeping up to date with all the happening in the world of social media is no mean feat. New features are constantly being rolled out to keep users engaged. Instagram has added ‘Achievements’, which incentivises creators to make more reels and Twitter, as of last week and the Elon Musk debacle, who knows what’s going…
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The social media app TikTok is in hot water for not being able to correctly protect children from harmful content. The app, which is popular with kids and teenagers, is being investigated by the UK Information Commissioner’s Office (ICO) for possible violations of child privacy laws. If the ICO finds that TikTok did violate those…
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If you’re a small business owner and you’re not currently incorporating TikTok into your social media strategy, then you are absolutely missing out. The app, which began life back in 2016 as Chinese platform Douyin (which is still operational in China today), is now one of the most popular social media apps there is, racking…
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Social media influencers are ten a penny. There are so many people trying to make it as an influencer on the various social media platforms out there that you might feel like you don’t have a hope of establishing yourself, especially if you’re totally new to the social media game. That, of course, is not…
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Keeping your social media followers engaged is a great way to raise brand awareness, increase customer loyalty and drive sales. If you’re looking for ways to ensure your followers remain engaged with your social media activity and decide to purchase your products or services, read on. Social media engagement can come in many forms. These…
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TikTok’s creative tools are so comprehensive that you’ll almost certainly never want for ideas. Between Duets, Green Screen effects, and Stitch, TikTok has plenty of ways for you to create and realise new ideas. Given how important it is to stand out from the crowd on TikTok by creating original, relatable content, these tools are…
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If there’s one thing that’s iconic about TikTok, it’s the fact that videos are short. The app has largely built its reputation around short-form video content; at the moment, it’s only possible to make videos of up to three minutes in length, and many content creators opt to stay well shy of this limit. Indeed,…
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Of all the settings you need to understand when you’re using TikTok, privacy is perhaps one of the most important. If you don’t have a good handle on your privacy settings, then people could be seeing your content even if you don’t want them to, and there are a whole host of other settings and…
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One of the most important skills when it comes to social media is time management. You need to be careful not to overdo it; spending too much time on social media can have myriad negative effects on your mental (and physical) health. Even aside from the adverse impact on your wellbeing, social media can give…
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