If you’ve got any sort of presence on social media, you’ve probably heard the term “ratioing”, or “to be ratioed”. On Twitter, this has negative connotations. Essentially, it means that the number of comments your tweet is receiving dwarfs the number of likes and retweets it’s getting, meaning more users are stopping to actually engage…
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It’s surprising to see the exponential rise of TikTok users over the past few years. Launched in 2017, the new social media platform has become the talk of every corner for its friendly interface, easy use, and the amazing power of making a user social media star within days. This is the reason why this…
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As social media becomes more advanced – and more widely used – its effects on teenagers are being more widely documented. There are now suggestions that excessive social media use – and even occasionally moderate social media use – can negatively affect the mental health of teenagers, leading to negative self-image, toxic behaviour, and other…
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It’s fair to say that social media has completely changed the online landscape. Before the advent of social media, it was harder for businesses to talk to their customers, creators couldn’t often reach out directly to their fans, and there was no such thing as a social media influencer. Whether you know exactly what a…
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So you’ve heard that TikTok is the next big thing in the world of social media, and now you want to get involved. You’ve made the right choice; any social media influencer worth their salt needs to be on TikTok right now. However, if you’re an absolute beginner to the app – or, indeed, if…
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Whatever your level of social media expertise, you’ll be aware that the follower count is one of the most important metrics of social media success. Without lots of followers, there will be nobody to see your witty posts or beautiful photos, nor will there be anyone to comment on your work and offer constructive criticism.…
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Despite TikTok being one of the biggest social media platforms in the world right now, there’s a lot many people don’t know about it. The Chinese app was created by startup ByteDance back in 2016 and since then it’s gone from strength to strength, but much of its identity and past is still shrouded in…
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One of the most important things about your TikTok profile is your name. It’s basic stuff; when you sign up for the app, you choose a display name, and that’s going to represent your “brand” for as long as you decide to keep it. However, sometimes you just don’t like the name you’ve chosen for yourself. That’s completely normal;…
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TikTok seems to have been in the news almost constantly recently, and it hasn’t always been for the better. Thanks to ByteDance’s potentially close relationship with the government in Beijing (a relationship some say is erroneously perceived), some nations are raising security concerns and wondering if data stored with TikTok is safe from prying eyes.…
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If you’ve been keeping up with current events when it comes to social media, then you’ll know that TikTok – which is still exploding in popularity around the world – is not without its fair share of controversy. Back in March this year, it was revealed that TikTok moderators had been told to suppress posts…
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