If you’re a small business owner and you’re not currently incorporating TikTok into your social media strategy, then you are absolutely missing out. The app, which began life back in 2016 as Chinese platform Douyin (which is still operational in China today), is now one of the most popular social media apps there is, racking…
TikTok’s creative tools are so comprehensive that you’ll almost certainly never want for ideas. Between Duets, Green Screen effects, and Stitch, TikTok has plenty of ways for you to create and realise new ideas. Given how important it is to stand out from the crowd on TikTok by creating original, relatable content, these tools are…
If there’s one thing that’s iconic about TikTok, it’s the fact that videos are short. The app has largely built its reputation around short-form video content; at the moment, it’s only possible to make videos of up to three minutes in length, and many content creators opt to stay well shy of this limit. Indeed,…
Of all the settings you need to understand when you’re using TikTok, privacy is perhaps one of the most important. If you don’t have a good handle on your privacy settings, then people could be seeing your content even if you don’t want them to, and there are a whole host of other settings and…
If you’ve got any sort of presence on social media, you’ve probably heard the term “ratioing”, or “to be ratioed”. On Twitter, this has negative connotations. Essentially, it means that the number of comments your tweet is receiving dwarfs the number of likes and retweets it’s getting, meaning more users are stopping to actually engage…
It’s surprising to see the exponential rise of TikTok users over the past few years. Launched in 2017, the new social media platform has become the talk of every corner for its friendly interface, easy use, and the amazing power of making a user social media star within days. This is the reason why this…
As social media becomes more advanced – and more widely used – its effects on teenagers are being more widely documented. There are now suggestions that excessive social media use – and even occasionally moderate social media use – can negatively affect the mental health of teenagers, leading to negative self-image, toxic behaviour, and other…
Despite TikTok being one of the biggest social media platforms in the world right now, there’s a lot many people don’t know about it. The Chinese app was created by startup ByteDance back in 2016 and since then it’s gone from strength to strength, but much of its identity and past is still shrouded in…
TikTok seems to have been in the news almost constantly recently, and it hasn’t always been for the better. Thanks to ByteDance’s potentially close relationship with the government in Beijing (a relationship some say is erroneously perceived), some nations are raising security concerns and wondering if data stored with TikTok is safe from prying eyes.…
If you’ve been keeping up with current events when it comes to social media, then you’ll know that TikTok – which is still exploding in popularity around the world – is not without its fair share of controversy. Back in March this year, it was revealed that TikTok moderators had been told to suppress posts…